Jim Field
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VET'S KITCHEN

DOG TREATS

DOG TREATS

I worked with Design agency ATALANTA  to create a character and lettering for a new range of Dog Treats for VET'S KITCHEN.  The brief was to produce a simple dog character for 'fun but quality dog treats' called Little Stars.

CHARACTER CONCEPTS

CHARACTER CONCEPTS

The Dog Treats were for Brain development, Lively Dogs, to help the Dog's Defence and Sensitive Dog's. I kept the design very simple as it needed to communicate the concept of each Treat and stand out at a small scale.

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FINAL DESIGNS

FINAL DESIGNS

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LETTERING DESIGN

LETTERING DESIGN

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PACKAGING CONCEPTS

PACKAGING CONCEPTS

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FINAL PACKAGING

FINAL PACKAGING

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